Velie Real Estate -- Four Criteria For Selling a Home

Rounded Rectangular Callout: Don’t fall into the “Three P’s” trap of other agents! Why? Their marketing plan is very simple — “Put” up a sign, “Put” it on the MLS, and “Pray” for a buyer! When you sign the listing contract, that could be the last you see of them. They are probably off working at their real job unrelated to real estate.

Text Box: THE FOUR CRITERIA FOR SELLING A HOUSE The four variables in marketing a home are condition, price, terms, and exposure. These four variables are interdependent; for example, the better the condition of the home, the higher the price, the lower the price, the greater the exposure (number of qualified buyers looking at the home). The seller controls three out of four of these variables. The only one the real estate agent controls is the exposure. The real estate agent is an advisor on the other three but ultimately the condition, price and terms are decided by the seller. The condition of the property refers to how well maintained it is. For example: painting, flooring, trim, window treatments, upgrades (kitchen, baths, etc.), the lawn (weeds or lush thick grass), the landscaping, etc. I think you get the idea. The real estate agent should advise you on where you need to improve, and which of these areas will have the most profitable impact on your net sale price of the house. Or, which of these areas should not be done because you will not recover your investment in the sale price. The price of the home depends on the condition of the house but not entirely. The real estate agent should provide the data for a Comparative Market Analysis (CMA) to help you set a price for your home. HOWEVER, your agent needs to be able to interpret the data, the real estate market conditions, and how your house compares to the competition currently for sale. Using an agent without that knowledge, intuition, and insight, could cost you dearly. Why? In a declining market, a house will not sell for as much as it will appraise for. In an appreciating market your house will sell for more than it will appraise for. The terms of the deal are related to price, AND related to the existing real estate market conditions. Does your agent know the market? Eddie Velie Does. The terms of the deal should match the market conditions. For example, A seller should be willing to contribute towards closing costs in a declining market. Why? The house (for example) will appraise at $100K but because there is so many other houses for sale, the market price is only $90K. If the seller pays $10K of the closing costs, the home is more attractive because the buyer can move in with less money down. The exposure of the property is the quantity and quality of the pool potential buyers a Realtor can get your property in front of. When selling your home, you should select a real estate agent who can expose your property to the most pre-qualified buyers in the market to ensure the fastest sale at the best possible price. In today’s market, With so many properties to choose from, your property needs to stand out from the crowd. We do just that! When you list with us, you get your home exposed to the widest possible pool of buyers in the world. No one can beat it! Velie Real Estate extensively uses the Internet to expose your property to buyers because more than 80% of buyers look online first, then look for a Realtor, and neighborhood. Further, most of the households with incomes to buy their homes also have a computer. You get enhanced exposure with headlines, borders, and scrolling banners on Realtor.com. Realtor.com is where the world shops for real estate with about an 80% market share. Velie Real Estate Services enters the back door after your listing is uploaded from the MLS to add photos and descriptions, banners, headlines, and borders. This makes your property stand out among the millions of others! You get listed on the cover of my bi-monthly newsletter, Grand Haven Community News (Not affiliated with Grand Haven HOA), that is emailed to local subscribers, and delivered to more than 700 homes. You get on listed on VelieRealEstate.com. That is rotated on the home page, listed on the Featured Properties page. So as not to reveal proprietary secrets to the competition, no one can expose your property to more potential buyers than Velie Real Estate. For more on our Velie Real Estate Listing Services, click here. WE TAKE ALL THE RISKS TO SELL YOUR PROPERTY FREE, NO PRESSURE, NO OBLIGATION, CONSULTATIONS! EASY EXIT GUARANTEE: If your confident we have done the best that can be done to market your property, you can walk away from the agreement.

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Four Criteria to Sell a Home

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